# Pricing on the homepage, and a straight answer to "why not a chatbot?"

The homepage now tells you the two things researchers ask first: what Alfred costs, and why it is different from the chatbot you already use.

## What changed

- **Pricing, right on the homepage.** Pro and Lab plans now appear with their real prices, what each includes, and the free 7-day trial - no hunting through menus. The affordability mission lives next to the numbers that prove it.
- **"Why not just a chatbot?"** A new section answers the question honestly: general chatbots answer from training memory and can produce references that point nowhere; Alfred answers only from the papers you upload, cites the exact page, and says so when the answer is not in your library.
- **A desk for every reader.** PhD candidates, professors, and research labs each get their own card describing what Alfred does for them - and a link to a page that goes deeper.
- **Sharper, more precise claims.** The manuscripts tour now mentions voice dictation and AI rewrite, citations now mention custom styles you define yourself, the plagiarism check states exactly what it compares against, and the backup promise now says what we actually run: automatic daily backups.
- **Two new FAQ answers**: how Alfred differs from ChatGPT, and what it costs.

## Why

We researched how scholars choose research tools. The clear finding: most researchers already use a general chatbot, and what they want to know is whether a dedicated tool earns its place - on accuracy, on privacy, and on price. The homepage now answers all three directly instead of making you look for it.