The marketing site had grown page by page, and it showed. Pages that talked about what a plan includes had no way to reach the plans. Comparison pages sat in one corner, feature pages in another, and nothing led between them. On a phone, the only way to start a trial was to open the menu and scroll to the bottom.
What’s new
- Every page shows what comes next - the foot of each feature, comparison and audience page now offers three routes: somewhere to go deeper, a comparison against the tool you already use, and the plans.
- Pricing is reachable from anywhere - it now sits in the footer and at the close of every page, instead of only in the top navigation.
- One name for the trial - the button said twenty-one different things depending on where you found it. It now says the same thing everywhere: start your 3-day trial.
- A trial button on mobile - once you have read past the opening, a slim bar keeps the price and the trial within reach. It can be dismissed, and it stays out of the way on the pricing and contact pages.
- A comparison hub you can navigate - the ten comparisons are now grouped by the kind of tool you are replacing, so you can start from what is on your desk today.
- Clearer comparison pages - each one now carries a breadcrumb, a date on the competitor pricing it quotes, and a link into the features it discusses.
Fixed
- The quick-start guide linked to a sign-up page that did not exist.
- Comparison pages listed a browser extension as coming soon. It is not on the roadmap, so the tables no longer say it is.
- Headings on the comparison pages were a size smaller than the rest of the site, and the pricing page was missing its structured data for frequently asked questions.